Google Starts Testing Mobile App Ads In The Google Play Store

Google play

“Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads, which will initially be made available to advertisers already running search ads on Google.com, will also only be shown against Google Play search results. That is, they won’t just randomly appear in other sections of Google Play, like category pages or stuffed in the middle of Google Play’s Top Charts.

Instead, advertisers will be able to bid on ads that match a particular search query, like “hotel apps” or “coupon app,” for example.

Their mobile application would then appear at the top of the ranked search results returned from Google Play’s store, where it looks exactly the same as any other result except for the fact that it will be flagged as an ad via the small “Ad” button that appears under the app’s name.

As the Singapore SEO company explains in a blog post this morning, its 100 billion-plus Google.com searches each month have improved content discovery for users and advertisers alike and now the search ads on Google Play will do the same for app publishers.

Specifically, the program will better allow newcomers and smaller developers the chance to compete and gain visibility in an app store that Google says now tops over a million applications.”

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ADVERTISE: A SMALL STEP TOWARDS A GIANT SUCCESS!

Several business start big and fall hard on the road. Before starting out a small business, the first thing to do is to let the public know about the newest gig you are having. And how are you able to do that? It’s a simple and obvious way, you must advertise your product and services, say like on a billboard or an ad. But most effective is through digital marketing.

Yes, digital marketing can be used to optimize your businesse’s capabilities and drive you to the top. Now, there are a lot of digital marketing mediums out there that you can use. Most common of them is facebook, youtube, and twitter. And to be able to do this, you must be the one to know how to deal with it rather than hiring someone to do the job and in the end leave you clueless.

Most business owners want fast results but in the end wind-up having no idea why there is still no progress or if there is a sucess – leaves them questioning how and why did all of it possibly happened? So, as a smart advice, you must be the one to manipulate almost everything, from the inside out, up to the smallest detail on your campaign. For more information, you can freely watch the video below.